Branding
- Mass reach and broad coverage
- Enhance the effect of other media investment
- Opportunity to increase awareness & recall
Product Launch
- Saturate market areas
- One on one clutter free communication
- Opportunity to increase consideration and purchase intent
Tight Targeting
- Select key market areas
- Target by purchase type or outlet
- Support sampling or other promotional events
Direct Response
- Measure response with unique URL’s or phone numbers
- Use lid as a redemption tool
- Drive traffic to transact online
