Spark

mall mobiles and the shopping centre environment

• 41% of every retail $ is spent within shopping centres***
• 70% of purchase decisions made at the point of purchase*
• On average each Australian visits a shopping centre twice a week***
• Individual centre audience of up to 50,000 shoppers per day**
• Guaranteed high traffic flow areas – shopper “Hot Spots”
• Dwell time of 60+ mins ensures shoppers are more predisposed to interaction
• All activity extends path to purchase
• Profiled targeted audience
• Ability to support and work with multiple retailers
• Ease of developing channel partner tie-ins
*POPAI – Point of Purchase Advertising Institute ** Westfield Exit Interviews *** Shopping Centre Council of Australia

understanding the venue

Driving Edge understands and has intimate knowledge of shopping centres via their Impression Database
Driving Edge has created and manages a unique database for optimum activity ROI
Traffic flow/shopper hot spots
Best days, times & locations

Retailer mix
Main trade area demographics
Age, household income, household size, households with kids
Centre visitor details
Demographics, reason for visiting centre, profession, % shopping with kids, primary and secondary reason for visits