• Not surprisingly, the early part of the day is when coffee is most commonly consumed

• Coffee tends to be a shared experience, with over 80% of volume consumed in the company of other people. This could have significant benefits in fostering ‘word of mouth’ buzz around your brand

• Recent studies have shown that caffeine can have a positive influence on message reception:

“When presented with a message, a change in attitude is significantly more likely if the communication is combined with caffeine”*

*Martin PY; Hamilton VE; McKimmie BM; Terry DJ; Martin R. Effects of caffeine on persuasion and attitude change: The role of secondary tasks in manipulating systematic message processing. European Journal of Social Psychology 37(2): 320-338, 2007