Coffee is part of Australian culture; it is the largest commercial beverage category, accounting for around 20% of total beverage consumption volume.
Australia is reputed to have the best espresso coffee in the world, with Australians consuming an average of 2.4kg per person annually. More than 1.2 billion coffees were served in Australian cafes and restaurants in 2005, the majority-350 million- in cafes.
To fully appreciate the ingrained nature of coffee, consider that incidence of consumption in the past 24hrs is around 50% of all people aged 12+; with an increasing trend over the past few years. This increase in incidence appears to be driven mainly by 20-29yo’s, followed by 30-39yo’s.