Nikon

program objective
• Bring to life Nikon’s sponsorship of the Asian Football Cup (AFC) competition
• Provide shoppers with combined Nikon and AFC experience including a demonstration of the Nikon cameras
program mechanics
• 7 major centres with large digital camera sales visited

• Nikon ‘Best Goal Celebration’ photo competition developed
• Shoppers were provided with props such as Socceroos scarves and jerseys and then posed for their photo
• Shoppers provided with a Nikon camera demonstration and advised of current cash back promotion on Nikon camera purchases

campaign advertisers
results
• Over 210,000 shoppers exposed to the activity
• 1,800+ shopper interactions per day
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