Vaalia

program objective
• Maximise awareness and excitement within leading shopping centres
• Drive significant sales of the Vaalia range
• Provide target audience with opportunity to trial the product
• Educate shoppers on the unique benefits of the Vaalia range

program mechanics

• Decaled mall mobiles to maximise branding
• Centre specific routes targeting supermarket precincts as well as female fashion and homewares
results
• Shopper audience of over 1,000,000
• Over 3,500 shopper conversations and sales of up to 400 units per activity day
campaign advertisers
‘‘Driving Edge Marketing’s knowledge and expertise in brand activation within shopping centres was clearly demonstrated in the creation and implementation of our Vaalia experiential campaign. The campaign generated fantastic cut through and awareness within key retail environments, achieving an unprecedented sales uplift.” Paul Lorimer, Parmalat
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